Six basic steps in SEO that converts traffic to business

April 1, 2009

  • Business Understanding
    • Understand the client’s business.  If the SEO team does not understand what the  client is all about then it probably is not going to make a big success. If your client is in the real estate business, then your team should know basics of the real estate business. If they don’t understand the difference between a Realtor, agent and broker, they probably cannot do adequate research on keywords and may not link the site in appropriate places.
  • Targeted Marketing.
    • It is very important to learn the market that the client is focusing on. Rather than focusing on keywords that have high search volume, it is better to focus on keywords that actually bring some business. For example, the keyword “SEO” may be searched more times than “Austin SEO”. However, people who search the term “SEO” may be doing it just for learning purposes. You can be sure when someone searches “Austin SEO” they are actually looking for someone in Austin who can do SEO.
  • Competitive Intelligence
    • Know your client’s competitors. What are they doing? Who is linking to their website(s)? Where do they rank for each keyword? Once you find out these things then you can easily come up with a strategy to outperform them.
  • Fixing the Website
    • This involves several processes.  The better you optimize the website the sooner you get some ranking on the search engines. Keep in mind that the website has to have a balance of key words that satisfy the search engines and the users who read it.
      • Rewrite the contents with targeted keywords.
      • Fix the titles, Meta tags etc. Write better algorithms for dynamic pages. Make the titles unique.
      • Add title and alt tags wherever possible.
      • Add a Sitemap
      • Above all, make the site readable and easy to navigate for user.
  • Link Building
    • Link building is not for the sake of getting inbound links but getting quality traffic. Adding the website to proper categories of relevant business directories with appropriate information is significant. That’s why it is important to understand the business. If you know where the potential customers are looking for your client, then that’s where you should target your links, write blogs, add videos and so forth. Do not spam links on places where the business does not fit or  could make the community mad.
  • Traffic Analysis and Goal Conversion
    • Install tools like Google Analytics. Improving ranking is significant for SEO, however, measuring the traffic and setting the goals is what actually helps the business. Watch where and how the traffic comes.  Is it coming from blogs, directories, other sites, or was it direct traffic?
    • Now that you are getting traffic,  is it being  converted into deals? How many minutes does your user spend on your site? Which pages are they staying on longer and which pages are they leaving from?. All of these things are important to know in order to convert your traffic into actual business deals.
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Patent Search – Google

December 14, 2006

Yes, now we can search Search over 7 million patents. With Google Patent Search, We can now search the complete text of the U.S. patent corpus and find patents that interest you.

And even more fascinatingly-it shows the images of original patents online. Also allows us to save and print them for offline use.

Google Patent Search covers patents that are issued during 1790s to mid of 2006.

Do you want to suggest something to GPS? Go ahead and email them at  patent-support@google.com


Mail Fetcher-Check your POP mail accounts through your Gmail

December 10, 2006

From What’s new on Gmail

You can retrieve your mail (new and old) from up to five other email accounts and have them all in Gmail

Gmail allows you to fetch mail from any of your other, non-Gmail accounts. You’ll be able to read email from up to 5 additional accounts, all in one place, and take advantage of all of Gmail’s great features.  

Learn more about Mail Fetcher set up.


Tools to improve your reader experience

November 20, 2006

From Official Google reader blog:

Here are a few add-ons that we’ve discovered recently:

Google Reader Notifier (Mac): This open-source application adds a menu-bar icon which keeps track of new items within your entire reading list or just for a particular tag (the latter is useful for people like me that are subscribed to a lot of feeds and want to know only when the important ones are updated). Troels Bay, the author, has been revving the application on a regular basis, and it’s getting better and better.

Gordita: Reader has one-click starring and sharing of items, but you may want to do the same to pages outside of Reader. Gordita lets you create a bookmarklet that allows you to copy Reader items that interest you to del.icio.us, along with all the other items you’ve bookmarked over the Web.

Google Reader Optimized: This set of user styles maximizes the reading area. When you want to sit down and power through hundreds of items, you may find this compact, stripped-down interface preferable.

Controlling Google Reader with a Cell Phone : This add-on may be a bit out there, but in a nutshell it allows you to control Reader with your Bluetooth cellphone. Perhaps if used in combination with the full-screen style above, you can build your own Reader 10-foot user interface.

Reader Button for the Google Toolbar for Internet Explorer: If you use the Google Toolbar for Internet Explorer, this custom button gives you one-click access to Reader and notifies you of new items via a changing icon