Six basic steps in SEO that converts traffic to business

April 1, 2009

  • Business Understanding
    • Understand the client’s business.  If the SEO team does not understand what the  client is all about then it probably is not going to make a big success. If your client is in the real estate business, then your team should know basics of the real estate business. If they don’t understand the difference between a Realtor, agent and broker, they probably cannot do adequate research on keywords and may not link the site in appropriate places.
  • Targeted Marketing.
    • It is very important to learn the market that the client is focusing on. Rather than focusing on keywords that have high search volume, it is better to focus on keywords that actually bring some business. For example, the keyword “SEO” may be searched more times than “Austin SEO”. However, people who search the term “SEO” may be doing it just for learning purposes. You can be sure when someone searches “Austin SEO” they are actually looking for someone in Austin who can do SEO.
  • Competitive Intelligence
    • Know your client’s competitors. What are they doing? Who is linking to their website(s)? Where do they rank for each keyword? Once you find out these things then you can easily come up with a strategy to outperform them.
  • Fixing the Website
    • This involves several processes.  The better you optimize the website the sooner you get some ranking on the search engines. Keep in mind that the website has to have a balance of key words that satisfy the search engines and the users who read it.
      • Rewrite the contents with targeted keywords.
      • Fix the titles, Meta tags etc. Write better algorithms for dynamic pages. Make the titles unique.
      • Add title and alt tags wherever possible.
      • Add a Sitemap
      • Above all, make the site readable and easy to navigate for user.
  • Link Building
    • Link building is not for the sake of getting inbound links but getting quality traffic. Adding the website to proper categories of relevant business directories with appropriate information is significant. That’s why it is important to understand the business. If you know where the potential customers are looking for your client, then that’s where you should target your links, write blogs, add videos and so forth. Do not spam links on places where the business does not fit or  could make the community mad.
  • Traffic Analysis and Goal Conversion
    • Install tools like Google Analytics. Improving ranking is significant for SEO, however, measuring the traffic and setting the goals is what actually helps the business. Watch where and how the traffic comes.  Is it coming from blogs, directories, other sites, or was it direct traffic?
    • Now that you are getting traffic,  is it being  converted into deals? How many minutes does your user spend on your site? Which pages are they staying on longer and which pages are they leaving from?. All of these things are important to know in order to convert your traffic into actual business deals.